What is Employee Engagement?


Employee Engagement is defined as the emotional involvement and attachment that employees have with their organization

A major challenge faced by a majority of organizations these days is to create high levels of employee engagement and commitment. Decision-makers are recognizing the added value of engagement (‘I love my job’) and commitment (‘I love my organization’). These two combine to create the best scenario for both employees and organizations.

Employee Engagement works as a catalyst for HR Managers to ensure successful modern businesses, as it indicates how committed your workforce is to the organization. It refers to the kind of dynamics or relationship that the two share with each other.  Effective Employee Engagement leads to the emotional investment of employees in your company, going above and beyond what is needed and thus, delivering exceptional results.

Engaged employees outperform other employees by upto 202%

Research shows that companies with engaged employees outperform those without by up to 202% (source: Gallup). Due to the soaring results of employee engagement as a strategic business objective,  HR's and CEO's have started paying more attention to this phenomenon as an indispensable part of employee management. This is because in any organization engaged employees lead to long-term employee retention, higher levels of productivity, and improved quality of work and serve as the stepping stone for the success of that organization.

However, another important factor to keep in mind is how expectations of an employee from the organization are also evolving with the changing times. Now, employees are not looking for just paychecks, job satisfaction, or good bosses. Instead, they are yearning for something more than that; a purpose and development, and a coach who values them as both people and employees. Failing to fulfill such diverse expectations might lead to disengagement of the employees. Disengagement can be caused by several other factors including lack of recognition, poor communication and not being aligned with the mission of the company.

Disengaged employees at the workplace lead to reduced productivity, missing deadlines, losing interest and in the end employees leaving.  For each employee lost, the cost to the company could be 50%–250% of his/her annual salary. (source: Gallup)Once the employees lose a sense of affinity with their organization, it would hamper their work. This means that Engaged Employees are a USP to any organisation which they should protect at all costs. 

Thus, it is important to take note that employee engagement happens best when the aims of the employer and the ambitions of the employee are aligned. The glue that holds these two together is often a combination of exceptional communication strategies, workplace initiatives, and of course, the right tools to top it all off.

Several ways in which you can improve Employee Engagement in your organization is by qualitative steps like conducting surveys from time to time for feedback, organizing small trips, having periodic sabbaticals, or lastly to give the facility of flexible telecommuting. This list is of course not exhaustive and may change with the nature of the organization. 

Employee Engagement works as a synergistic for your organization to move on the path of success, and thus it should not be ignored at any cost. If you are looking to enhance your company culture and give your employees an inspirational, motivational employee experience, contact us for a detailed insight today. We’ll work with you to create an employee-friendly work space.

Want to know more?

Get in touch for a Demo

Get in touch with us for a detailed demo to learn how we could help you with building a Super Organization.